Fabletics: Figuring Out Modern Consumers

Every few years, consumers develop new ways of determining final purchases. For the better part of the last century, major contributing factors always included traditional marketing and advertising. Companies used to have all the power to persuade their customers to buy the next hottest item on the market.

These days, that power lies with the customers. Over the years, people lost faith in traditional marketing and now rely on each other for honest opinions and feedback about particular products and services. This type of crowd-sourced information, online reviews, allowed savvier brands to capitalize on this trend by adopting more review-centric marketing strategies.

Like with most changes in consumer behavior, this trend came after a change in the relationship between companies and their customers. As the world became more digital, a lot of e-commerce companies appeared overnight. Unfortunately, some of these businesses sell low-quality products for more money than the competition.

That fraudulent behavior caused a rift between companies and customers. Now, people spend a lot of time researching businesses and their products or services long before buying anything. Part of that in-depth research period is reading a lot of user reviews. There’s a safety in the opinions of people who’ve already had experience with that brand.

One brand that’s having no trouble adapting to this consumer is Fabletics. Fabletics is an activewear brand that uses a subscription mechanic to sell directly to its members. They also use that close contact with their members to form relationships and learn about the women buying their products.

From the beginning, Fabletics wanted to do something never done before. The idea: offer every type of woman on-trend fashion that they could actually afford. The personalized service and inspirational vibe of Fabletics were just bonus features. Fabletics must be doing something because their members love the brand.

Members also love Kate Hudson, co-founder of Fabletics. The first thing that Hudson wanted to do with the brand was to ensure that it’d sell high-quality fashion at affordable prices. Even though she’s a celebrity, she didn’t want to sell exclusively to her rich friends. She wanted all women to be able to buy on-trend athleisure outfits that made them look and feel their best.

That’s why she’s so hands-on with the company. Every week, she sits down and looks over sales numbers to determine which items are selling and which aren’t.

Kevin Seawright: Finesse in Finance

Kevin Seawright is a man who knows his way around money. Kevin, an MBA and graduate of the Mendoza College of Business Executive Leadership program at the University of Notre Dame, has spent over 15 years in the financial services sector.

In that time Mr. Seawright—a member of both the National Forum for Black Public Administrators and the National Association of Black Accountants—has managed a combined $400,000,000 in assets for an incredibly diverse list of clientele. Learn more about Nathaniel Ru: https://www.linkedin.com/in/kevin-seawright-7869a052 and http://vizualize.me/kevinseawright#.WOJjraK1uM8

This client list includes many prominent Baltimore area businesses, but also numerous local government groups, non-governmental organizations, and community planning associations.

Kevin Seawright also founded RPS Solutions, LLC., an asset management company specifically geared towards working with and developing sustainable communities in economically depressed areas.

Mr. Seawright believes that business should not be an exclusive club, and he sees capital growth in struggling areas as an absolute must for establishing better, healthier, more successful communities.

Mr. Seawright has a firm devotion to the belief that capital should work alongside—and not on top of—local communities. Mr. Seawright has proven through his own efforts that a business atmosphere which benefits local people will do better and last longer in any given locale.

And this is formula Kevin Seawright has applied up and down the East Coast, to much success.

In fact, it is was this very public success which lead to Mr. Seawright’s appointment as Vice-President and Chief Financial Officer of the Newark Economic Development Corporation; an undertaking for which Mr. Seawright seems almost uniquely qualified. Read more: Kevin Seawright Sees Big Things for New Jersey Real Estate as Economy Grows

After serving as both Deputy Chief Operating Officer for the city of Baltimore and the Vice-President of Finance and Human Capital at Tito Contractors, Mr. Seawright has been able to combine this intimate knowledge of government service with private industry to produce a philosophy of economic development that has worked well in the communities in which he operates.

Fortunately for Mr. Seawright and his clients, success seems to beget success, and his is a story that does not yet have an ending.

Academy of Art University and Well-Rounded Educations

New York Fashion Week is a vehicle for fashion awareness. It’s an event that helps bring hype to the most promising designers in the fashion world. It can be fun and rewarding to find out about a talented fashion gem. That isn’t always easy to do, however. The Academy of Art University’s School of Fashion organized a runway showcase during New York Fashion Week. The School of Fashion has been doing this for more than two decades now. The runway showcase took place at bustling Skylight Carson Square. It gave people a glimpse into chic and fashion-forward collections for men and women alike.


The Academy of Art University is in wonderful San Francisco, a major metropolis in Northern California. The educational institution was established in 1929 and is going stronger than ever before. The highly regarded art school prioritizes the arts, communication and design. It offers both graduate and undergraduate degree options to students. There are many diverse and interesting sectors available to students who are thinking about getting their educations at the Academy of Art University. Some of the institution’s many departments include fine art, fashion, art education, architecture, photography, landscape architecture, visual media, film writing, industrial design, metal arts, graphic design and media technologies. People who get their educations at this school can go into so many different kinds of career fields. They can go after careers as game developers. They can work for companies that specialize in subjects such as new media and website design. The school even has a comprehensive department that concentrates on advertising. People who want to work for some of the planet’s biggest and most respected advertising agencies can do a lot of learning at the Academy of Art University.


This widely known university used to be called the Academy of Art College. Richard S. Stephens launched it. There are 283 instructors who work full-time for the school. There are more than 1,000 part-time instructors working for it as well. The student body consists of roughly 12,600 individuals in total. It has more than 4,000 postgraduate students. It also has 8,000 plus undergraduate students.


Philanthropy, the reason behind George Soros’ drop on the Forbes 400 list of the rich

George Soros recently donated $18 billion of his fortune to Open Society Foundation, his philanthropic organization. This donation had an impact on the total net worth. Before the donation, he had a fortune of $23 billion that is according to Forbes. The 2017 Forbes list of 400 richest listed him as the 20th richest man in America. Forbes had put into consideration $3 billion of the $18 billion in donations. After the additional $15 billion, George Soros had his net worth take a nose dive pushing him to 59th richest man in America. The 39-position drop was brought about by an estimated $8 billion drop, and more information click here.

Open Society Foundation confirmed the transfer of $18 billion through their Chief Communications Officer, Laura Silber. She mentioned that the transfer of funds has taken several years of planning from George Soros’ estate. Regardless of this financial boost, Laura mentions that the operations of the foundation are not expected to change. The foundation will continue operating as per the needs and opportunities that advance the practices around justice, human rights, and democracy. Dawn Fitzpatrick, the chief investment officer of the Soros Fund Management, reported that the money will still be managed by her office. Fitzpatrick is the first lady to serve in her position at Soros Management office. She began her term in May 2017.

On completion of this transfer, Soros is set for up to a 30% reduction in his gross income. This is because all donations to charitable organizations benefit from a deduction of adjusted gross income. The deduction can be pushed forward to a period of five years. It is also said that when he dies, his heirs will have a reduction when it comes to payment of estate tax.

Open Society Foundations is referred to as a giant in the philanthropy world of programs. They are known for supporting various programs that range from refugee relief to public health, around the world. They have been active in advocating for the immigration rights of the Roma children in Europe as well as funding various liberal causes.

George Soros who is now 87, was born in Budapest, Hungary. He was raised in a Jewish family. At the age of 11, the Nazis occupied his home country. After surviving World War II, he moved to London in a bid to escape communism which had manifested itself in 1947. Soros managed to pay his own fees at the London School of Economics by working as a waiter and railway porter. He later graduated with a Master of Philosophy from the university, and Twitter.com.

In 1969 while in New York, George Soros commenced his first hedge fund with $12 million. He has been legendary in managing clients’ funds by serving as a hedge fund manager in New York from 1969 to 2011. Soros has been one of the best players on Wall Street for the past 50 years. Soros made his first appearance on the Forbes list of 400 millionaires three decades ago. He had a net worth of $300 million. Since then, he has always appeared on the Forbes list of the rich, and George Soros’s lacrosse camp.